Hurry up to clarify that we are not talking about another fleeting "vicious" trend in art, but for a design riot, which the process of accelerating one factor back in the 20s of the last century and since then, although with an instant calm, has not licked off the world stage.
The explanation is simple-humanity as a whole tends to get tired of the rules imposed and periodically rebels in one form or another against them. So it is not surprising that the movement for breaking and breaking conventional norms finds its most vivid manifestation in the field of art, where the desire for creative freedom and the revolt against ossified ways are fundamental.
Affiche Kleine Dadasoirée 1922
Image & copyrights Centraal Museum Utrecht/ Ernst Moritz 2009-07
Something like the ancestor of what we call anti-design today is dadaism (Dada)which occurs immediately after the First World War, when despair and a sense of numberless possession of the Old World. In the field of graphic design, apologists of this" genre " boldly begin to break the symmetry and order, use rough, deformed fonts, overlaps, elements of composition and give new directions to collage. An oft-cited example is the theme night poster, the Theo Duigsburg case.
Mass placement of computers in the 90-ies of the last century and at the beginning of this century, anti-design is again experiencing a heyday and as a consequence of the release of strict and harsh rules imposed by modular networks and the Helvetica font, and as an ironic reaction to the newly arrived "designers" who now have the opportunity to "create" using such programs, like Microsoft Word and Paint.
A good humorous illustration in this direction meme "Graphic design is my passion", which involves specific "criminals," - the Papyrus font, as one of two "forbidden" fonts (the other being Comic Sans), patch with jabcheto, taken from a ready-made clipart and meaningless cloud background, borrowed from some ready-made free library and given to us in the wedge or in the sleeve.
The boom in youth social media such as TikTok and Instagram today provides an additional powerful boost to the counterculture in design, as the sense of what it wears is no longer an angry protest against the standards of "corporate" design, but rather a frivolous game full of self-liberation and new energy. Its characteristic bright neon colors are often used in surprising combinations, chaos, king, typography was noisy, graphics are deliberately low quality, poorly cut and overlapping. In a nutshell – a real nightmare for swikn and other aesthetics and eye placement.
It turns out, however, that this "style" is much more memorable and recognizable, and new generations show not just tolerance for it, but a natural affinity.
So if you're tempted to experiment like this, you probably have a good reason. And we, although we are not one of the most ardent supporters of anti-design, will join you in this adventure. Because that's what it should be: conservatism, despite its virtues as a guardian of established paths, inevitably becomes an obstacle to opening up new horizons at some point, and we don't want to allow human progress to happen at all .
And a few examples:
And to relax your senses a little-a quiet illustration of the "official" UX design OrangeCrush.
