Choosing a color scheme for your site is a key point that determines the first impression of the user. Color affects your emotions, behavior, and brand awareness. In this quick guide, you will find useful tips and interesting facts about color exposure.
It is clear that "taste and color is not enough" and, most likely, you have your own color preferences, but it is good to be familiar with some basic principles when choosing the color scheme of a future site.
Basic principles for choosing a color
Meet their audience
Different colors evoke different emotions. For example:
- Blue it inspires confidence and is often used in financial institutions.
- Red energetic and attention-grabbing, making him suitable for promotion.
- Green associated with nature and sustainability-ideal for an environmental brand.
Brand and Message
The colors must match the values of your brand. For example, if you are a luxury brand, gold and black can accentuate the elegance you need.
Contrast and readability
Choose colors that provide good readability. The text should stand out from the background, and the buttons for actions should be clearly visible.
Popular color schemes
Color theory is vast and there are quite a few color schemes, but here we will show you the four most popular ones.
Monochrome options
Use variations of the same color.
Suitable for minimalist design.
Analog devices
Combine colors placed next to each other in a color wheel. Delicate and harmonious appearance.
Complementary
Combines contrasting colors (for example, blue and orange).
Dynamic and catchy effect.
Triadic
Three colors are used, placed at equal distances in the color wheel
Balanced and picturesque scheme.
Color Psychology-Trivia
- Yellow maybe improve your mood and concentration. It is associated with energy, optimism and creativity.
- Red it stimulates the appetite-it is no coincidence that restaurants such as McDonald's are used. In addition, it accelerates the pulse and increases the desire for action.
- Blue reduces the feeling of hunger, so it is rarely used in the food sector. Calms and creates a sense of stability.
- Black background it can increase the perception of product value. Exudes class, mystery and luxury.
- Orange the color of enthusiasm and social energy. It is often used to encourage interaction and participation.
- Green it is the color of calm, but it is also associated with prosperity and health.
- Violet associate with mysticism, creativity and nobility. In the past, this color was a symbol of royalty, because paint on it was rare and expensive.
- Gray it symbolizes balance and neutrality, but depending on the shade, it can look elegant or cool.
How can I connect?
If you're not sure where to start, these websites can help you:
- Adobe Color - create a palette based on color rules.
- Coolors - create color schemes with just one click.
- Canva Color Palette Generator - extract colors from the image.
Choosing the right color scheme can improve the commitment, visibility, and consumer experience on your site. Experiment, but always think about the audience and purpose of your business!