Surely many of you have asked yourself this question, as social networks have become an integral part of our communication and their popularity does not stop growing. It is also important that creating a page / profile on any of the META platforms-facebook or instagram-is free of charge.
The truth is not so obvious, however, that if you really want to be visible and reach a wide audience on one of the social networks, you will definitely have to invest in an advertising campaign (for example, Google Ads), and also devote more time and effort to create often new content.
I will list you some of the advantages of your own website, as well as make it clear that they do not exclude your presence in social networks. Rather, the principle of "the more, the more" applies.
And so:
This is how we build stronger trust
Having your own domain and a professional-looking website increases customer confidence. According to surveys, the presence of a website directly affects the decision to buy a site with a predominant share of people.
Full control over content and design
Your own website allows you to control the vision, structure and functionality depending on the specific needs of your business. Social networks are limited from the provided templates and features.
Better visibility in search engines
The website can be optimized for search engines (SEO), which increases your chances of being discovered by potential customers through organic search.
Flexibility and extensibility
The site may expand over time, adding new features such as an online store, blog, or forum, depending on the development of your business
Ownership of content and data
Own a website, you own and manage all of the client's content and data, while on social media, that data was controlled by the platform.
Despite these advantages, social media platforms like Facebook and Instagram still have powerful tools for marketing and engaging with customers.
So a combination of your own website and a strategic social media presence can provide entrepreneurs with the best of both worlds – a professional image and management, combined with a broad audience and engagement.
If you have started to think in this direction, it may be useful for you to read our pages: