SEO optimization works by optimizing the site to meet the requirements of search engines. In simple terms – this is a set of methods for promoting site pages in the top 10 search results (this is the best option – to get to the first page in Google). The more pages that are in the top positions, the more traffic your site will receive.
Let's say that someone is looking for information on the Internet about how to choose a company for desktop publishing systems. The search engine recognizes the query and gives the corresponding pages with articles on the topic. SEO-optimization is necessary in order to" show " in search engines that the page of our site contains information that users need. Then search engines will include it in the output data as well.
Search engines value websites based on hundreds of parameters, which they call ranking factors. We pay close attention to technical and non-native factors.
Technical factors include
- the mobile version and responsive layout make the site look normal on different devices and screens;
- charging speed – the faster the site loads, the better;
- files robots.txt and sitemap.xml -they help search engine robots find and index pages;
- duplicate pages – if there are duplicate pages, this has a bad impact on the ranking;
- the presence of broken links can also negatively affect your position in the ranking.
We pay special attention to
Foreign factors
These parameters are used for content published on the site. The most important ones include:
- meta tags – tags that describe the page content. It is important that they are relevant to user requests;
- layout-the title, subheadings, and other text elements must be properly marked with HTML code;
- availability of keywords and phrases for the search. It is important that they are used in meta tags, headings, and text, so that search engines will understand what is relevant on the page of the query.
Search engines can also take into account many other parameters – the length of the text, its design, structure, marking of images and videos, tags, and others.
The main recommendation for search engines is to make sure that the page content fully responds to the user's query.
The goal of SEO optimization is to improve all these parameters. This is a continuous and cyclical process: analyzing the situation, clarifying it, tracking changes, and making further changes for an even better presentation of the site.